Lipton USA

Q1 Wellness Campaign

This campaign aimed to elevate Lipton Black and Green Teas as essential components of modern, balanced lifestyles. By partnering with influencers, we created visually compelling content that demonstrated how both teas enhance everyday routines and support overall well-being.

The campaign successfully positioned Lipton as the go-to beverage choice,driving product trial and increasing brand affinity among the target audience.