META x Marc Jacobs -
Marc Jacobs Tote Bag Campaign
Tasked with revitalising the iconic Marc Jacobs tote bag for a contemporary audience, this project demanded a radical departure from traditional luxury marketing. The brief was open-ended, encouraging boundless creativity to redefine the brand identity.
By pushing the boundaries of conventional fashion campaigns, the goal was to create a cultural phenomenon that resonated deeply with a younger generation. This campaign elevated Marc Jacobs to new heights of relevance and desirability.
We strategically engaged 7 distinctive and exceptionally creative creators to produce 16 assets. They showcased the timeless Tote Bag through captivating and standout content that left a lasting impression.