Magnum x Troye Sivan -

Wherever Pleasure Takes You Campaign

This exciting partnership brought together two global artists - Troye Sivan and The Mura Musa, to capture the essence of Magnum's iconic new flavours: Euphoria, Wonder, and Chill in association with Cannes Film Festival 2024.

The resulting multi-sensory experience transported audiences on a delicious adventure, perfectly complementing each Magnum flavour. This campaign was executed across 5 Markets with talent from each region: UK, France, Spain, Germany, The Netherlands and Italy.