Bumble New Year New Dates Campaign

I kicked off the new year with an exciting partnership with Bumble. Recognising that modern dating can be challenging, Bumble aimed to challenge stereotypes and celebrate the joy of the dating journey.

This campaign required creating lighthearted and relatable content that showcased the diverse experiences of dating. By maintaining my authentic style and tone, I successfully inspired my audience to approach dating with optimism whilst encouraging them to download Bumble. The collaboration was a perfect match for my brand and allowed me to deliver content that resonated deeply with my followers.

To achieve this, we produced two video assets: an In/Outs TikTok trend and a relatable Get Ready With Me (GRWM) format. I aimed to create content that was both entertaining and thought-provoking, encouraging viewers to reflect on their own dating journeys.

Platform: Tik Tok